REI Co-op e-bikes Brand Review


Summary of REI Co-op Electric Bikes 

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Founded in 1938, REI Co-op is a consumer co-operative owned by its more than 20 million members. Based in Seattle, Washington, REI has become a leading specialty outdoor retailer focused on environmental stewardship and building community through shared outdoor experiences. 

In 2020, REI launched its own line of electric bicycles in line with the brand's mission to empower all people to connect with nature through inspiring and informative products. Their debut electric bike collection consists of three efficient and durable Class 1 e-bike models designed for fitness, light off-road trail riding, and hassle-free urban transportation.

REI Co-op e-bikes utilize lightweight yet sturdy 6061 aluminum alloy frames and premium mid-drive motors from Shimano or Brose. This pairing efficiently delivers robust pedal assist over varied terrain. Standard bicycle equipment like integrated front and rear LED lighting, fenders, and rear rack supports expand each model's utility for commute and cargo-carrying capabilities.

Our Review of REI Co-op Electric Bikes 

Through REI’s cooperative business structure focused on serving members rather than profits, their electric bicycles offer quality and performance at reasonable introductory price points ranging between $1,599 for Step-Through 1 and $2,299 for the Dual-Suspension 1. Premium builds of these options include additional features like lightweight hydraulic disc brakes and buttery smooth-shifting 7-gear drivetrains. 

The complimentary REI Co-op App extends functionality by customizing electric pedal assistance levels to suit diverse riding needs or environments. It is also an interactive resource linking local co-op members to their community's bike shops, group rides, and trail maps. An inclusive and transferable limited lifetime warranty protects the long-term value of these e-bikes. 

Expert assembly and service support is conveniently available nationwide at over 100 REI retail stores, reinforcing the brand's commitment to an engaged cycling membership.

REI Co-op Reviews

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